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Keywords: Museopark
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Journal Articles
Qualitative Market Research: An International Journal (2012) 15 (2): 148–164.
Published: 30 March 2012
...Rémi Mencarelli; Mathilde Pulh Purpose The purpose of this paper is to identify the structural dimensions of a new museal offer, museoparks, which use edutainment and more generally re‐enchantment strategies. Design/methodology/approach To bring out the symbolic dimensions specific...
