...Nour-Eddine Chiadmi; Nizar Souiden; Walid Chaouali; Andrew Chan Purpose The study aims to explain co-creation by exploring the relationships between people, processes, connection points, and artifacts within a museum context. Design/methodology/approach Data were gathered through in situ...

...Elodie De Boissieu; Damien Chaney Purpose The purpose of this paper is to explore the specific characteristics of consumers’ lived experience in a brand museum within a luxury context. While previous research has investigated this experience through the lens of brand heritage, the unique...