... Publishing Limited 2006 Advertising Cross‐cultural studies Television National cultures South East Asia South Asia The study of culture and its influence has been commonly sighted in cross‐cultural research. In the advertising literature, the influence of culture has been observed...

...: patience and sensitivity in developing working relationships with the local firm and meeting the needs of respondents and first‐hand in‐country experience. International marketing Market research Qualitative techniques Implementation National cultures Marketing strategy In order to compete...

...; Meleis, 1992), many other organizations are interested in issues of linguistic and cultural translation, not only for research purposes, but communication in general. © MCB UP Limited 2000 Marketing research Global marketing National cultures Foreign languages Marketers must...