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Keywords: New Zealand wine industry
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Journal Articles
The facets, antecedents and consequences of coopetition: An entrepreneurial marketing perspective
Available to Purchase
Qualitative Market Research: An International Journal (2018) 21 (2): 253–272.
Published: 09 April 2018
... with the aim of enhancing performance compared to if they operated independently. Design/methodology/approach This paper reports on 38 interviews across 25 firms competing in the New Zealand wine industry. Triangulation procedures were via primary and secondary methods. This data was analysed through...
