...Manuel Sotelo-Duarte Purpose This study aims to elucidate the role of nostalgia in collecting behavior and evaluate its effects during the collecting process in the context of an online collecting community. Design/methodology/approach A netnographic study was conducted to enhance...

... adult consumers, the optimal market offering would emphasize the inheritance value of heritage luxury brands. To that end, reinforcing attributes of nostalgia through the use of original logos, brand stories and classic designs is likely to be effective in targeting this age group. When targeting...

... information affect consumers’ buying decisions, and Rundh (2009) focuses on how consumers are encouraged to make purchases and how reinforcing the brand name on the packaging induces re-purchase. Nostalgia Packaging Weblog Consumption experience Memory knowledge Qualitative consumer research...

...Alexandra Vignolles; Paul-Emmanuel Pichon Purpose – The purpose of this article is to analyze the links between nostalgia and food consumption. Design/methodology/approach – Based on an exploratory qualitative analysis of 104 descriptions of nostalgic food consumptions, the use of NVivo...

...Cova, B. and Elliott, R.; Aurélie Kessous; Elyette Roux Purpose Based on Greimas' contributions in 2002 and on qualitative research, this paper aims to focus on a semiotic analysis of the meaning of nostalgia related to products and brands. Design/methodology/approach This paper involves a two...