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Keywords: Online communication
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Journal Articles
Qualitative Market Research: An International Journal (2015) 18 (3): 320–345.
Published: 08 June 2015
..., this study increases our knowledge of consumer interaction in social media, with an emphasis towards the role that knowledge sharing contributes to OBCs and the differences prevalent between FS and UG online communities. While this research is still preliminary, FS online communities have generally...

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