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Keywords: Online communities
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Journal Articles
Qualitative Market Research: An International Journal (2017) 20 (3): 335–353.
Published: 12 June 2017
... as a saturation factor in online communities affecting online members’ participation (Jones et al., 2004 ; Lampe et al., 2014), consumer choice quality (Iyengar and Lepper, 2000 ; Schwartz, 2004 ; Saren, 2011) and consumer reaction (Shenk, 2003 ; Reutskaja et al., 2011...
Journal Articles
Qualitative Market Research: An International Journal (2014) 17 (4): 410–440.
Published: 02 September 2014
...Christine Hallier Willi; Bang Nguyen; T.C. Melewar; Charles Dennis Purpose – This study aims to evaluate elements of corporate communication in online communities (OCs) and their influence on corporate impression formation. Interactive online platforms such as OCs are growing. Companies...
