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Keywords: Online consumer-brand relationships
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Journal Articles
Qualitative Market Research: An International Journal (2019) 22 (1): 70–87.
Published: 14 January 2019
... 21 01 2017 08 08 2017 17 11 2017 30 01 2018 13 02 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Motivations Social networking sites Brand functions Online consumer-brand relationships Recent research...
