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Keywords: Online product reviews
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Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (3): 375–400.
Published: 11 June 2018
...Kelley A. O’Reilly; Amy MacMillan; Alhassan G. Mumuni; Karen M. Lancendorfer Purpose The purpose of this study is to examine factors affecting the extent of consumers’ use of electronic word-of-mouth (eWOM), specifically online product reviews (OPRs), during their decision-making process. It also...
