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Keywords: Organizational change
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Journal Articles
Interpretative narrative process research approach to corporate renaming
Available to Purchase
Qualitative Market Research: An International Journal (2014) 17 (2): 112–127.
Published: 08 April 2014
... rebranding refers ontologically to seeing an organisation as an action. Therefore, the ontology of the study is subjectivist. © Emerald Group Publishing Limited 2014 Organizational change Small- and medium-sized enterprises Company rebranding Company renaming Corporate rebranding...
Journal Articles
The role of vendor in eCRM tool development
Available to Purchase
Qualitative Market Research: An International Journal (2009) 12 (4): 404–427.
Published: 04 September 2009
... relations Customer service management Communication technologies Organizational change Customer relationship management (CRM) involves direct customer interaction and use of customer data for enhancing relationships with the customer. The importance of building such relationships has elevated CRM...
Journal Articles
Qualitative Market Research: An International Journal (2006) 9 (4): 426–428.
Published: 01 October 2006
...Paul Henry Eamonn Kelly . Powerful Times: Rising to the Challenge of Our Uncertain World . Upper Saddle River, NJ : Wharton School Publishing 2006 . , ISBN: 0 13 185520 4 © Emerald Group Publishing Limited 2006 --> Forecasting Organizational change Ethics...
