... rebranding refers ontologically to seeing an organisation as an action. Therefore, the ontology of the study is subjectivist. © Emerald Group Publishing Limited 2014 Organizational change Small- and medium-sized enterprises Company rebranding Company renaming Corporate rebranding...

... relations Customer service management Communication technologies Organizational change Customer relationship management (CRM) involves direct customer interaction and use of customer data for enhancing relationships with the customer. The importance of building such relationships has elevated CRM...

...Paul Henry Eamonn   Kelly . Powerful Times: Rising to the Challenge of Our Uncertain World . Upper Saddle River, NJ : Wharton School Publishing   2006 . , ISBN: 0 13 185520 4 © Emerald Group Publishing Limited 2006 --> Forecasting Organizational change Ethics...