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Keywords: Package design
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Journal Articles
Qualitative Market Research: An International Journal (2012) 15 (3): 268–289.
Published: 08 June 2012
...Lynn Metcalf; Jeffrey S. Hess; Jeffrey E. Danes; Jay Singh Purpose The purpose of this paper is to demonstrate how a web‐based virtual ideation tool, dialogr.com, can be used to capture insights from consumers and to gain an understanding of consumer satisfaction with package design during...
