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Keywords: Parasocial interaction
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Journal Articles
Qualitative Market Research: An International Journal 1–25.
Published: 18 June 2026
... ( CPM ) with Parasocial Interaction ( PSI ) theory, the study explores the emotional and relational mechanisms driving persuasion between Korean beauty influencers and Taiwanese female followers. Design/methodology/approach This study employed a qualitative design to investigate persuasion dynamics...
