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Keywords: Participatory methods
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Journal Articles
Qualitative Market Research: An International Journal 1–20.
Published: 02 September 2026
.... Performativity Participatory methods Concerned markets Participatory processes are increasingly used to engage with complex, uncertain and contested socio-technical issues, particularly in organisational and governance settings where technical expertise alone is insufficient (Callon, 2009...
Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (5): 646–661.
Published: 08 November 2022
... Engaged scholarship High streets Impact Participatory methods Place Place is a core pillar of marketing theory and practice; as Chatzidakis et al. (2017 , p. 149) explain, “Place” is, arguably, one of the axiomatic principles of marketing as one of the four Ps […]. Whereas...
