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Keywords: Participatory methods
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Journal Articles
Researching with places: on using engaged scholarship in marketing
Available to Purchase
Qualitative Market Research: An International Journal (2022) 25 (5): 646–661.
Published: 08 November 2022
... 2022 07 06 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Collaboration Engaged scholarship High streets Impact Participatory methods Place Place is a core pillar of marketing theory and practice; as Chatzidakis et al...
