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Keywords: Perceived risk
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Journal Articles
Qualitative Market Research: An International Journal (2023) 26 (4): 368–394.
Published: 03 August 2022
...Prashant Raman; Kumar Aashish Purpose The purpose of this study is to develop a conceptual framework which takes into account the perceived risk (PR) and the perceived benefits (PB) of using mobile payment systems (MPS) in the context of COVID-19 pandemic. Design/methodology/approach The study...
Journal Articles
Qualitative Market Research: An International Journal (2014) 17 (3): 264–282.
Published: 03 June 2014
... medical procedure and a fortiori to surgery in the so-called Third World countries. Because medical tourism is a product to be sold to costumers, the perceived risk needs to be dealt with on the marketing level. Design/methodology/approach – In the present study, the qualitative approach...
