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Keywords: Perceived service intangibility
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Journal Articles
Qualitative Market Research: An International Journal (2023) 26 (4): 368–394.
Published: 03 August 2022
... proposes a conceptual framework incorporating the uncertainties/risks associated with MPS like perceived technology uncertainty (PTU), perceived regulatory uncertainty (PRU), perceived service intangibility (PSI) and perceived information asymmetry (PIA), along with the benefits of using MPS such as trust...
