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Keywords: Personal connection
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Journal Articles
Qualitative Market Research: An International Journal (2023) 26 (5): 663–686.
Published: 11 August 2023
... and emotional attachment will enhance the customer experience. A new integrated retail customer experience framework is offered incorporating the traditional “7Ps” of marketing and a proposed eighth “P”, which is conceptualised as personal connection. Originality/value To the best of the authors...
