...Rita de Cássia Leal Campos; Luiz Henrique de Barros Vilas Boas; Daniel Carvalho de Rezende; Delane Botelho Purpose This study aimed to the attributes, consequences and personal values that motivate the behavior of consumers of fruits and vegetables (FV) at local markets and how these elements...

... tourism Perceived risk Means-end chain Personal values Soft laddering Medical tourism is a recent collocation of two terms that could be called antonyms. While the noun tourism evokes pleasant ideas such as unwinding, traveling, discovering new or even exotic countries and contains...