... insights concerning how digital retail technology is used and may be geared to further increase value for customers, specifically how retailers may use data on customers and products to personalize digital retail technology offerings and gain a competitive advantage. The findings underline how customer...

... using NVivo 12 plus on 1,391 customer reviews collected from various travel portals. Findings The results suggested personalization and hygiene were the most significant themes that influence customer experience during the COVID-19 pandemic. The authors’ analysis revealed that the use of self...

...Evert Van den Broeck; Karolien Poels; Michel Walrave Purpose This paper aims to investigate the role of five highly relevant advertiser- (i.e. personalization and ad placement) and consumer-controlled (i.e. privacy concerns, perceived relevance and Facebook motives) factors in the evaluation...

... model Endorsement Persuasion mechanism Self-representation Internal endorsement Personalization In 2009, following an avalanche of consumer criticism, Domino’s Pizza starred its chief executive officer (CEO) and employees in a digital advert highlighting their concern and determination...