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Keywords: Photographs
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Journal Articles
The artist and the photograph: a semiotic analysis of consumers’ experiences with photographs
Available to Purchase
Qualitative Market Research: An International Journal (2022) 25 (2): 256–271.
Published: 11 February 2022
...Emmanuella Plakoyiannaki; Georgia Stavraki; Vasiliki Tsapi Purpose This study aims to address research calls to investigate how (visual) consumption experiences carry and convey meanings to individuals. Applying McCracken’s meaning transfer model to a photographic exhibition, the authors expand...
Journal Articles
Selfie stick accounts: extending and engaging visual methods in contemporary family practice
Available to Purchase
Qualitative Market Research: An International Journal (2021) 24 (1): 82–96.
Published: 18 May 2020
...David Marshall; Teresa Davis Purpose The purpose of this paper is to consider the challenges of using participant-produced photographs in family food research. Design/methodology/approach Families participating in a study on family dinners agreed to take photos of their weekday evening meal...
Journal Articles
Examining the use of nutrition labelling with photoelicitation
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Qualitative Market Research: An International Journal (2010) 13 (4): 389–413.
Published: 07 September 2010
...‐of‐pack nutrition labelling schemes on food products and the healthiness of their diets. Design/methodology/approach To this end, photographs of ten German middle‐class families at different stages of the family lifecycle were taken at the point of purchase (during a shopping trip made by the main...
