...Melvin Prince; Michael Basil Purpose This review aims to examine how photography and video have been used in a variety of fields. Design/methodology/approach The paper examines how these visual methods have and can be used in marketing. Findings Photography and video have important...

..., outlining a methodology with which we sought to embrace children's active participation. Our qualitative approach incorporates the following: quasi‐ethnographic methods; interviews; projective techniques and photography. Findings It is suggested that by shifting our research focus from a top‐down...