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Keywords: Phygital experiences
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Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (3): 515–522.
Published: 13 September 2023
...Dong-Jin Lee; Grace B. Yu; M. Joseph Sirgy Purpose The purpose of this paper is to reflect on the construct of phygital experiences and provide ideas that may spur future research on phygital consumer experiences in relation to consumer well-being using qualitative research methods. Design...
