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Keywords: Physiological psychology
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Journal Articles
Qualitative Market Research: An International Journal (2007) 10 (2): 199–216.
Published: 10 April 2007
... proposes that each dimension of arousal and valence may have a different effect on consumer behaviour (Shapiro et al., 2002) and has been widely accepted by many researchers in the field. © Emerald Group Publishing Limited 2007 Physiological psychology Consumer behaviour Research...
