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Keywords: Place
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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (5): 646–661.
Published: 08 November 2022
...Chloe Steadman; Steve Millington Purpose As a core element of the marketing mix, place is of central concern within marketing. Yet existing literature typically presents accounts of research about rather than with places. The purpose of this paper, therefore, is to argue that engaged scholarship...
Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (5): 636–645.
Published: 14 September 2022
...Massimo Giovanardi Purpose This paper aims to contribute to this Special Issue about alternative and critical marketing theory on space and place by discussing its link with practice. More generally, this paper intends to suggest that more effective links between theory and practice can result...
Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (5): 625–635.
Published: 05 July 2022
...Stephen Brown Purpose The purpose of this paper is to stimulate researchers’ understanding of place in general and psychogeography in particular. Design/methodology/approach Melding hauntology, autoethnography, pseudo-psychogeography and object-orientated ontology, the provocation explores...
Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (5): 570–584.
Published: 28 June 2022
...Anthony Samuel; Cathy McGouran; Robert J. Thomas; Gareth Reginald; Terence White Purpose Places have deep-seated meaning and serve to shape our social grouping and practices. Sporting stadia are a highly influential aspect of many people’s lives that drive the inexorable journey towards team...
