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Keywords: Planning
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Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (2): 143–165.
Published: 09 April 2018
..., to account for social in addition to business-related considerations in planning activities. Originality/value The originality of the study is to incorporate a longitudinal case study in to the entrepreneurial marketing literature. Specifically, this offers implications for business support organisations...
