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Keywords: Plant-based diets
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Journal Articles
Resolving the meat paradox: the role of animal-related meanings in the adoption of plant-based diets
Qualitative Market Research: An International Journal 1–18.
Published: 14 April 2026
... to animals by those who have made the choice to reject meat and adopt plant-based diets. Design/methodology/approach A netnographic study was conducted, analysing publicly available writings from 26 bloggers who self-identified as vegans or vegetarians. This rarely used approach in meat paradox research...
