... repair Political marketing Media data In the recent past, surveys have repeatedly reported society’s trust in government and political systems at an all-time low. The most recent global study, the Edelman Trust Barometer (Edelman, 2020), positions governments as having the lowest level of trust...

... of trust, performance and policies may encourage evaluation, thereby reducing the chances of habitually voting for the same party as before. Practical implications – This new area of research has implications for the application of marketing for organisations and political marketing theory...

...Christopher Pich; Dianne Dean Purpose – This paper aimed to focus on political marketing and utilised a number of projective techniques to explore the UK Conservative Party’s “brand image” amongst young adults aged 18-24 years. There is little guidance in the extant literature regarding...