Keywords: Polychronicity
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Journal Articles
Qualitative Market Research: An International Journal (2017) 20 (4): 435–451.
Published: 11 September 2017
...Helen R. Robinson Purpose The purpose of this paper is to uncover the underlying motives for individuals’ polychronicity, the preference to multitask with media. Design/methodology/approach For this exploratory study, a qualitative research design is chosen, using face-to-face in-depth...

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