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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (5): 557–569.
Published: 28 June 2022
...Gary Warnaby; Dominic Medway Purpose The “pop-up” epithet has become a synonym for virtually any temporary event in a range of commercial, non-commercial and cultural contexts within the urban spatial arena. This paper aims to discuss the role of the pop-up concept within urban space, to address...
