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Keywords: Practice theory
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Journal Articles
Activity focus groups – a discursive, practical and social method for studying consumption practices
Qualitative Market Research: An International Journal (2024) 27 (2): 212–230.
Published: 28 December 2023
.... Originality/value The AFG method extends the methodological approaches in practice theory–oriented research, responding to the call for creative, real-life-reflecting methods that are able to grasp the discursive and embodied dimensions of practices. The method is proposed to be particularly suitable...
