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Keywords: Price transparency
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (2): 277–292.
Published: 29 January 2025
...Ashley Deutsch; Ashley M. Thomas Purpose The purpose of this paper is to discuss the consumerism movement in health care and the implications of price transparency for the cause. A document analysis of supplier-side sentiments suggests health-care organizations are concerned this move will hinder...

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