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Keywords: Primary coping
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (4): 652–665.
Published: 06 May 2025
... populace. An underlying theme that seemed to permeate the memes was people’s coping mechanisms to the COVID-19 virus and its after-effects on people, such as a meme that showed too much drinking due to the stresses of homeschooling. Some memes portrayed primary coping behaviours that people could use...
