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Keywords: Privacy concern
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Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (2): 309–327.
Published: 13 May 2020
...Evert Van den Broeck; Karolien Poels; Michel Walrave Purpose This paper aims to investigate the role of five highly relevant advertiser- (i.e. personalization and ad placement) and consumer-controlled (i.e. privacy concerns, perceived relevance and Facebook motives) factors in the evaluation...
