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Keywords: Pro-environmental consumer behaviour
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Journal Articles
Qualitative Market Research: An International Journal (2023) 26 (1): 19–36.
Published: 13 September 2022
... © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Traditional ecological knowledge Green motherhood Intergenerational tradition transfer Pro-environmental consumer behaviour The Western-centric notion of “intensive motherhood” assigns...
