...Elisa Fredericks Purpose The purpose of this paper is to garner multiple perspectives from cross‐functional new product development (NPD) team members and determine point of contact in and responsibilities throughout the development process. Design/methodology/approach The use...

...Ian Alam Purpose The purpose of this paper is to propose a systematic and rigorous process of data collection and fieldwork in qualitative research using four empirical studies of customer interactions in new product development (NPD) as examples. The intention is to dispel a misconception...

... and CIRs vectors) with value engineering and value graphs, proposed in this paper, is to prioritize these ratings, to synthesize market research data, and thereby predict a better set of improvement characteristics. This process template gives the product development teams (PDTs) a synthesis tool...