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Keywords: Product launch
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Journal Articles
Qualitative Market Research: An International Journal (1998) 1 (2): 77–87.
Published: 01 August 1998
... as a desired food purchase. © MCB UP Limited 1998 Food industry Healthy foods Market research Questionnaires Product launch Consumer attitudes A number of new products are launched on to the market every year, 80‐90 per cent of which are destined to fail. In order to attempt...
