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Keywords: Push notifications
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Journal Articles
Exploring user’s experience of push notifications: a grounded theory approach
Available to Purchase
Qualitative Market Research: An International Journal (2022) 25 (2): 233–255.
Published: 10 February 2022
...Diana Gavilan; Gema Martinez-Navarro Purpose This paper aims to provide a holistic understanding of the user experience of push notifications, and the challenge brands face in managing them effectively. Design/methodology/approach A grounded theory (GT) approach was chosen to analyze...
