... 11 2024 11 02 2025 19 03 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Service robots Service technology Service manner Restaurant Qualitative study Robotic role theory Imagine walking into a modern...

... The grounded theory approach guided the development of this study that adopts an interpretivist positioning with an abductive approach that links the already existing knowledge on how storytelling affects consumer behaviour to the empirically retrieved data from two qualitative studies between France...

... Physical environment design Sensorium Behaviour Happiness Qualitative study Physical environment is defined as the setting of an area where people move about, explore and experience (Beyer and Holtzblatt, 1998), a setting, which encompasses people and has an inherent effect on their emotional...

... rights only Advertising credibility Brand credibility Brand image Corporate credibility Corporate image Qualitative study In the early 1950s, the very first paper on credibility was published by Hovland and Weiss (1951) in the Public Opinion Quarterly journal. Since...

...., 2007). Despite the importance of social media, there is little understanding of how and why consumers use social media. Social media Web 2.0 Consumer generated media Uses and gratifications theory Uses of social media Exploratory study Qualitative study In‐depth interviews © Emerald...