...Paul Henry; Steve Charters; Simone Pettigrew Purpose The aim of this study was to investigate the relationship between wine drinkers' product involvement and their engagement with wine quality. It examined particularly how they conceptualise quality, how they evaluate it, and the dimensions...

... Marketing Quality Research Social environment As the field of entrepreneurial marketing has evolved, much has been learnt about the management of entrepreneurial marketing and the types of marketing activities which can be described as ‘entrepreneurial’. For example, it has been found that when...

... strategies that enable them to capitalise on the dynamic integration of systems and people. © MCB UP Limited 2002 Customers Knowledge management Information technology Business development Strategy Quality Customer knowledge is an important asset for all businesses...

... Ethics Quality Codes of practice Our focus on research on the Internet stems from the speed of this research revolution, the magnitude of its impact and concerns over what might happen if we are not proactive in taking a strong ethical stance both in industry and academia. We first...