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1-3 of 3
Keywords: Quantitative methods
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Journal Articles
Qualitative Market Research: An International Journal (2011) 14 (1): 122–124.
Published: 18 January 2011
... Interdisciplinary Quantitative methods The primary target for this book is described as “qualitative researchers who are new to the business.” For this group, the book is most certainly an essential read. I also think that the book provides a useful resource for brand and marketing managers who commission...
Journal Articles
The role of information and communication technologies in using projective techniques as survey tools to meet the challenges of bounded rationality
Available to Purchase
Qualitative Market Research: An International Journal (2010) 13 (4): 430–440.
Published: 07 September 2010
... of the subject, penetrating issues to a “deeper” level than word association, with careful consideration given to scenarios built around the cartoon. © Emerald Group Publishing Limited 2010 Communication technologies Quantitative methods Qualitative methods With the decline...
Journal Articles
Concept articulation and web research: a case study using quali‐quant methods
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Qualitative Market Research: An International Journal (2007) 10 (3): 282–299.
Published: 19 June 2007
... and allows the researcher to identify which particular elements drive the response (Box et al., 1978 ; Green and Srinivasan, 1978 ; Lee and Labroo, 2004). © Emerald Group Publishing Limited 2007 Consumer research Qualitative research Quantitative methods Consumer behaviour Food...
