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Keywords: Quantitative methods
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Journal Articles
Qualitative Market Research: An International Journal (2011) 14 (1): 122–124.
Published: 18 January 2011
... Interdisciplinary Quantitative methods The primary target for this book is described as “qualitative researchers who are new to the business.” For this group, the book is most certainly an essential read. I also think that the book provides a useful resource for brand and marketing managers who commission...
Journal Articles
Journal Articles
Qualitative Market Research: An International Journal (2007) 10 (3): 282–299.
Published: 19 June 2007
... and allows the researcher to identify which particular elements drive the response (Box et al., 1978 ; Green and Srinivasan, 1978 ; Lee and Labroo, 2004). © Emerald Group Publishing Limited 2007 Consumer research Qualitative research Quantitative methods Consumer behaviour Food...

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