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Keywords: Queer
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Journal Articles
Qualitative Market Research: An International Journal (2013) 16 (3): 276–295.
Published: 07 June 2013
... to be “real”. Originality/value By emphasising the lived experience of beauty as something subjective, communal and resistant, this research poses a challenge to mainstream marketing that constructs beauty as normative, singular and conformist. The paper further calls for a “queering” of the gender...
