... of knowledge. This can be vital for marketers trying to provide better service to the customer than their competition. But is it in general use? The research was carried out via an e‐mail questionnaire using a sample of companies to gain a broad view of marketing today, and was followed up with interviews...

... (PUFA) fed fish, premium price PUFA fish and different species of PUFA fish, specifically salmon, eel and sturgeon. The factors influencing the respondents’ decisions were investigated. The methodology utilised a questionnaire containing both qualitative and quantitative questions and several group...