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Keywords: Rebranding
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Journal Articles
Destination branding through social media: juxtaposition of foreign influencer’s narratives and state’s presentation on the event of Pakistan Tourism Summit 2019
Available to Purchase
Qualitative Market Research: An International Journal (2023) 26 (4): 428–448.
Published: 25 January 2023
... rebranding eventualities emerging from vlogs and the effectiveness of Pakistan’s official tourism website. Subsequently, the analysis revealed inducted themes from transcripts of the influencers’ perspectives and narratives. Critical conflict of these inductive themes with the deductive themes (adopted from...
