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Keywords: Records management
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Journal Articles
Qualitative Market Research: An International Journal (2005) 8 (2): 142–156.
Published: 01 June 2005
... and Bridget Jones (Taylor and Taylor, 2001). © Emerald Group Publishing Limited 2005 Qualitative research Information research Electronic mail Records management Consumer behaviour The use of QDR in marketing and consumer research is, not so much maligned, more ignored. Rarely...

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