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Keywords: Reflexivity
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Journal Articles
Journal Articles
Qualitative Market Research: An International Journal (2021) 24 (1): 32–46.
Published: 07 February 2020
...Ratna Khanijou; Daniela Pirani Purpose The purpose of this paper is to explore the types of ethical challenges and dilemmas researchers face when engaging in family consumption research. Design/methodology/approach Drawing from the concept of micro-ethics to bridge reflexivity with ethics...
Journal Articles
Qualitative Market Research: An International Journal (2012) 15 (4): 420–437.
Published: 31 August 2012
...Hans Ruediger Kaufmann; Demetris Vrontis; Alkis Thrassou; Hela Chebbi; Dorra Yahiaoui Purpose The purpose of the research is to utilize and expand on existing knowledge on organizational value‐based innovativeness, towards the development of the “strategic reflexivity” concept, for businesses...

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