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Keywords: Relationship performance
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Journal Articles
Qualitative Market Research: An International Journal (2013) 16 (4): 436–451.
Published: 30 August 2013
... relationships (Sako, 1992 ; Mayer et al., 1995 ; Jap, 2001). Trust Goodwill Competency Benevolence Expertise Relationship marketing Relationship performance Arguably, exchange is central to marketing's definition (Bagozzi, 1975 ; Vargo and Lusch, 2011). Marketing may be defined...
