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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (2): 181–204.
Published: 13 January 2022
... expertise and relevance. These UGC participants and social context can foster SICBE in a fashion retail context. Originality/value This study proposes a holistic framework which highlighted the role of UGC participants and social context can foster SICBE in a fashion retail context. Muhammad Naeem...
