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Keywords: Religion
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Journal Articles
Qualitative Market Research: An International Journal (2023) 26 (2): 173–182.
Published: 22 March 2023
...Mona Moufahim; Victoria Rodner; Hounaida El Jurdi; Samuelson Appau; Russell Belk; Diego Rinallo Purpose Once the domain of theologians, sociologists and (religion) anthropologists, we have seen more recently how consumer researchers have enriched the study of spirituality and religion. Researching...
Journal Articles
“They said we ruined the character and our religion”: authenticity and legitimation of hijab cosplay
Qualitative Market Research: An International Journal (2022) 25 (1): 43–59.
Published: 30 November 2021
... a trend called hijab cosplay. There is today a dedicated Facebook community with thousands of followers sharing their photos and supporting each other – see for e.g. Hijab Cosplay Gallery (HCG) and Islamic Otaku Community. Notwithstanding the centrality of religion in human behavior...
Journal Articles
Qualitative Market Research: An International Journal (2021) 24 (5): 704–725.
Published: 27 September 2021
... 14 12 2020 31 05 2021 08 08 2021 31 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Numinous experience Tourism Emic-etic approach Religion Virgin Mary House Believe in God or not; have a tendency...
