... of this licence may be seen at http://creativecommons.org/licenses/by/4.0/legalcode Research methods Critical consumer learning Documentary theatre Marketplace exclusion Performative knowledge production Since the early 1990s marketers have recognised that all marketing activities...

...Giana M. Eckhardt; Nikhilesh Dholakia; Russell Belk Purpose The purpose of this review is to offer a summary of visual and projective research methods that have been applied or may be applied fruitfully in an Asian context. Examples are provided and a delineation of the strengths and weaknesses...

... of the Asian culture's holistic view on life and tolerance for multiple truths. © Emerald Group Publishing Limited 2013 Crystallization Research approach Methodology Asian methods Trustworthiness Research methods China India With regard to methods in China, the predominant technique...

... research Paradigm shift Bank marketing Marketing Research methods This paper discusses challenges new researchers commonly face when pursuing the path of qualitative research in their academic endeavors in the quickly evolving and versatile field of marketing. The paper addresses debate over...

... in the field of international business. This expands knowledge in the area of challenges faced by researchers conducting research at the BOP by providing both new insights and advancement of previous research by employing empirical qualitative mixed research methods to study consumers and firms since the two...

... not reflect design standards for the category (Connolly and Davison, 1996). Bottled water packaging was selected as the focus for this study for two reasons: © Emerald Group Publishing Limited 2012 Mixed‐methods Quali‐quant Package design Eco‐packaging Purchase intent Research methods...

... Limited 2011 Social media monitoring Qualitative research Research methods Automated content analysis Social media This paper looks at some current issues regarding the use of qualitative methods for consumer research, in comparison with other techniques which are being strongly...

..., they categorize the use of photographs as documentation (and surveillance); therapeutic intervention; teaching, learning, and evaluating performance; research methods; and descriptive (instructional). Riley and Manias identified several common uses of photography including observation and photo elicitation...

.... These design types are described in detail in the “Findings” section. Research methods Marketing Publications In a content analysis of research published between 1993 and 2002 in three prominent marketing journals, 173 articles were found to mix qualitative and quantitative data (Hanson and Grimmer...

... alcohol levels were chosen to avoid over stating. Alcoholic drinks Consumer behaviour Social norms Australia Research methods Gap analysis To date observation as a method of collecting data in consumer behaviour research continues to be undervalued with researchers preferring surveys...

... does not take account of factors such as industry or organisational size which may have a substantial impact on the results, limiting their ability to be representative within different organisational settings. This paper describes the research methods used in a study to undertake an integrative...

... of interest. Qualitative research Research methods This is a book I return to time and time again as much through checking out sources of references as in appreciating the many theoretical viewpoints of writers, their individual approaches to methodology and concerns with the ways in which...

.../approach Conducted independently of one another, two empirical case studies highlight the choices made and the justification for using covert participant observation as a means to investigate organisational issues. Findings The paper concludes that this research method can be used effectively within...

...‐mail excerpt indicates her original rationale for the team's composition: © Emerald Group Publishing Limited 2008 Consumer research Research methods Women Team working Cross‐cultural studies Although interpretive research highlights the social construction of knowledge, the literature...

...Laura Chamberlain Andrew T.   Duchowski . Eye Tracking Methodology; Theory and Practice . Secaucus, NJ : Springer‐Verlag   2003 . 250 pp. , ISBN: 185236668 © Emerald Group Publishing Limited 2007 --> Qualitative market research Market research Research...

... proposes that each dimension of arousal and valence may have a different effect on consumer behaviour (Shapiro et al., 2002) and has been widely accepted by many researchers in the field. © Emerald Group Publishing Limited 2007 Physiological psychology Consumer behaviour Research...

... of the first in the marketing literature to provide a methodological overview of fMRI and discuss the potential implications for marketing research. Market research Brain Research methods © Emerald Group Publishing Limited 2007 The procedure of a typical fMRI experiment can be described...

... Qualitative management Research methods The first‐person account of subjective experience written in a literary style is a popular genre of non‐fiction writing. Work by writers like Knut Hamsun, Laurie Lee, Jack Kerouac and Pete McCarthy [1] has enchanted readers with fast‐paced narrative...

... that the case is identical with unit of analysis. They state that; “The case is, in effect, your unit of analysis.” Quality management Research methods Case studies Transfer processes The case study has been used for several decades but has gained a firmer foothold approximately 35 years ago...

... a contemporary phenomenon within its real‐life context when the boundaries of the phenomena are not clearly evident” (Yin, 1994). The relationship was the main unit of analysis within this study. Qualitative research Research methods Joint ventures Partnership Strategic alliances The term...