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Keywords: Restaurants
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Journal Articles
Qualitative Market Research: An International Journal (2007) 10 (4): 362–374.
Published: 11 September 2007
...Temi Abimbola; Christine Vallaster; Robert Ankomah Opoku; Russell Abratt; Mike Bendixen; Leyland Pitt Purpose The purpose of this paper is to analyse web site brand communication by small to medium‐sized enterprises (SMEs) in the restaurant franchise industry, using Aaker's brand personality...
Journal Articles
Qualitative Market Research: An International Journal (1999) 2 (1): 15–21.
Published: 01 April 1999
... the use of observation as an exploratory, qualitative, research technique and discusses when its use is appropriate. The main focus of the paper is a study carried out for Whitbread plc to highlight micro issues for consideration in the siting of different restaurant concepts. © MCB UP Limited 1999...
