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Keywords: Restrictive societies
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Journal Articles
Qualitative Market Research: An International Journal (2021) 24 (4): 449–469.
Published: 07 December 2020
... theoretical lenses, psychological reactance and system justification theories are invoked to understand and explain consumer behaviour. Findings Motives for online shopping are quite different in a restrictive society. The definition of utilitarian motivations in online shopping is developed to reflect...
